RaceCapture · For photographers and videographers
You shot 3,000 photos and a stack of video clips. Your athletes want them, and RaceCapture helps every one of them find theirs. Each athlete finds every photo and video of themselves with one selfie, sees them all together, and buys in a few taps. You keep most of every sale, and we're with you at every step.
Organizing the event as well as shooting it? See how to host event photos and videos with facial recognition and bib search.
Where the money comes from
- Athletes who find all of their photos buy more of them. An athlete who sees forty photos of themselves in one gallery buys the package, not one frame. Selfie search, bib number search and doubles search put every photo in front of the person who wants it.
- Video is a second product. The same selfie finds an athlete's video clips. Sell clips one by one, a video package, or a photo-and-video bundle at a better price.
- Packages and single photos. Set a price for all of an athlete's photos and a price per photo. When someone's single photos add up to more than the package, we suggest the package.
- Every later photo sells itself. Galleries keep filling as you upload, and athletes are emailed when new photos of them arrive. A package buyer's later photos unlock in the same gallery.
- Early-bird pricing and promo codes on Plus and higher plans, so athletes can buy before the gallery is complete.
- One email to every athlete when the photos are up, from the organizer's registration list. The email is the moment most athletes look.
- Free events still pay. Run an organizer-paid free gallery, with a tip button on every download, on every plan.
What you keep
Once you connect Stripe, every sale lands straight in your own account. RaceCapture's commission depends on the plan:
- Starter: free, 50 GB of storage, free or paid galleries, 20% commission when you sell.
- Plus: $14.99 a month, 100 GB, every Pro feature, 20% commission.
- Pro: $39 a month, 500 GB, 15% commission.
- Teams: $59 a month, 1 TB, 10% commission, built for several shooters under one brand.
On every plan the card fee (2.9% + 30¢) comes off each sale, and there is no other fee. The full list is on the sign-up page.
A worked example
Here is what a good event can look like. Say 300 athletes search your event's gallery and one in eight buys a $34.99 photo package. That is 37 packages, $1,294.63 in sales. On Pro you keep 85% after our commission, less the card fees: about $1,050, before any single photos, videos or tips. That rate comes from a CrossFit competition on RaceCapture this fall, where about one athlete in eight who searched bought. Every event is different, and we're here to help yours do as well as it can.
Your work, under your name
- Your brand on every gallery: your watermark, your logo, your media team name on the event page.
- A public portfolio page at racecapture.ca/p/your-name, with every event you have shot, ready for your Instagram bio.
- Embeds for organizers' websites, each carrying a link back to your gallery.
- Credit on every photo when you shoot with a team: athletes see who shot what, and the owner sees how the event's sales split across the team.
Built for the day itself
- Uploads keep going on venue Wi-Fi, renew expired links by themselves and retry what failed. Photos up to 30 MB, video clips up to 2 GB.
- Sections split a big event into days, heats or workouts; one search covers all of them.
- Photos from several cameras line up by the time they were taken.
Who is already on RaceCapture
Photographers and media teams across Ontario, Québec, Alberta and British Columbia host HYROX-style simulations, CrossFit competitions, trail races and road races on RaceCapture. See every public event on the galleries page, and the guides for HYROX sims and CrossFit competitions.
Questions photographers ask
Do I own my photos?
Yes. You upload, you set the prices, and the money goes to your Stripe account. The photographer agreement has the details.
Can I sell videos as well as photos?
Yes, on every plan. Upload MP4 or MOV clips; we make watermarked previews, and the athlete's selfie finds the clips they appear in.
What if the organizer wants the gallery free?
Then charge the organizer for your coverage and run the gallery free. Athletes download at no cost, your name is on every photo, and tips go to you.
How is this different from Pixieset or a shared folder?
Those are built for one client's album. A race has hundreds of clients in one album. We wrote about it: race day photos don't belong on Pixieset, and how to sell race photos in 2026.